Digital Designs for IFISH TV

Featured in: Digital Design

IFISH – 12 Years of Digital Design, Marketing & Brand Development

For 12 years we partnered with the IFISH team, delivering a full suite of digital design and marketing services.
Our work included online campaign creative, e-commerce website design and management, EDM creation, and distributing weekly fishing reports to thousands of subscribers.

One of our standout contributions was developing the official IFISH mascot, TackleRat—featured in the image above. TackleRat became a fan favourite, evolving into a plush toy and an animated on-screen character used throughout the show to present tips, promote tackle, and engage viewers.

This long-term collaboration helped strengthen the IFISH brand across digital, broadcast, and merchandise channels.