Most mechanics in Daylesford aren’t posting video content at all, which means you’re invisible to the people searching for reliable service on their phones. Instagram and TikTok reels aren’t just for influencers anymore—they’re where your potential customers are scrolling while they’re waiting for their car to be serviced, or thinking about that weird noise their engine’s been making. The problem isn’t that reels are hard to make. The problem is knowing what to actually film that doesn’t look like every other generic business video out there.