Bluey Creative

Mascot Logos & assets

Job Type: Newsletters | Websiet Assets | Merchandise
Industry: Retail

IFISH – 12 Years of Digital Design, Marketing & Brand Development

For 12 years we partnered with the IFISH team, delivering a full suite of digital design and marketing services.
Our work included online campaign creative, e-commerce website design and management, EDM creation, and distributing weekly fishing reports to thousands of subscribers.

One of our standout contributions was developing the official IFISH mascot, TackleRat—featured in the image above. TackleRat became a fan favourite, evolving into a plush toy and an animated on-screen character used throughout the show to present tips, promote tackle, and engage viewers.

This long-term collaboration helped strengthen the IFISH brand across digital, broadcast, and merchandise channels.

More graphic design examples

Mascot Logos & assets

Mascot Logos & assets

IFISH – 12 Years of Digital Design, Marketing & Brand Development For 12 years we partnered with the IFISH team, delivering a full suite of digital design and marketing services.…
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GEE Screens

GEE Screens

Gee Screens – A3 Promotional Brochure This simple yet effective 8-page A3 brochure was created to showcase the benefits of digital advertising with Gee Screens. The design focuses on clarity…
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Brochure Design

Brochure Design

Country Club Living – A4 Glossy Promotional Booklet A professionally designed A4 glossy booklet produced in high-quality full colour to promote Country Club Living’s retirement villages across Australia. The booklet…
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Future Fish Foundation

Future Fish Foundation

Future Fish Foundation – Business Cards (90 × 55 mm) A set of standard-size, double-sided full-gloss business cards designed to reflect the strong and recognisable Future Fish Foundation brand. The…
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Country Club Living

Country Club Living

Country Club Living – Premium Executive Business Cards A set of premium-quality business cards crafted to reflect the high standards and executive image of Country Club Living. Printed on thick,…
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Veterinary Practice Logo Design

Veterinary Practice Logo Design

Buninyong Vets – Brand Development for New Veterinary Practice Buninyong Vets were opening a new veterinary practice in Western Victoria and required a clean, modern brand that represented their business,…
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Our process

From first chat to launch in weeks.

A clear, stress-free process refined over 20 years. You know what's happening at every step.
01

Discovery

We dig into your market, competitors, and goals to build a strategy that actually works.
02

Design

Custom wireframes and mockups built around your brand and conversion goals — your feedback shapes everything.
03

Build

Fast, secure development on our platform. SEO, mobile, and performance baked in from the first line of code.
04

Review

Three rounds of revisions so you're completely happy. Nothing launches until you give the green light.
05

Launch

We handle go-live, Google setup, and your first analytics review — together, so you understand what's working.
06

Grow

Monthly maintenance and optimisation keeps your site competitive. We evolve with your business.

Your competitors are already online. Ready to beat them?

Get a free, no-obligation quote for your new Ballarat website. We'll assess your market, your competitors, and what it'll take to win.
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Call us today
Ballarat, Victoria · blueycreative.com.au
What's included

A website built to win — not just look pretty.

Most businesses waste money on beautiful sites that don't convert. We fix that by building your marketing strategy into the design from day one.

Custom Design — No Templates

Every pixel designed specifically for your brand, your audience, and your goals. Zero drag-and-drop themes. Zero cookie-cutter layouts.
Bespoke
Brand-aligned
AEO Ready

Mobile-First Responsive

Over 70% of Ballarat customers browse on their phones. Your site looks and performs flawlessly on every device — smartphone, tablet, desktop.
Mobile
Tablet
Desktop

SEO Built In From Day One

We optimise your content, structure, meta data and local keywords so Google finds you first — no expensive SEO add-ons needed later.
Local SEO
Meta Tags
Schema

Lightning-Fast Load Speeds

Slow sites kill conversions — 53% of users leave if a page takes over 3 seconds. Our builds are lightweight, optimised, and hosted on fast Australian servers.
Australian Servers
WordPress Ready
Optimised

eCommerce Ready

Sell online with confidence. Our eCommerce platform handles products, inventory, secure payments, and order management — beautifully.
Online Store
WooCommerce
Shopify
Payment gateways

Easy Content Management

Update your own pages, prices, and blog posts without touching a line of code. We train you up and stay available when you need us.
CMS
Training

Security & SSL

SSL certificates, regular security scans, and automated backups included. Your website — and your customers' data — is protected around the clock.
Free SSL
Backups
Security
AntiVirus

Monthly Maintenance

We maintain, update, and improve your site every month so it never goes stale. No retainer mystery fees — just clear, ongoing support.
Monthly
Plugin updates
Content
Ballarat's strategy-first creative studio. Web design, photography, digital marketing, and 3D renders — all under one roof since 2003.
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SERVICES

Web Design Website Maintenance eCommerce Graphic Design Food Photography

DIGITAL MARKETING

Social Media Management Digital Marketing Website SEO Google Business Profile A.I Marketing
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OUR OTHER SITES

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CONTACT

hello@blueycreative.com.au 0400 291 914 ABN: 66 213 554 029 blueycreative.com.au Ballarat, Victoria Est. 2003
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